When is good enough, enough? How being a brand advocate saves time, stress and over thinking when shopping.
I came across an idea from Seth Godin, he talked about choosing without deciding ~ it’s faster and less stressful.
He invited us to question if the extra investment of time and introspection was worth it?
What was a novel idea!
I’d be the perfect person to test this idea out since I’m a manic researcher and take decision making too seriously. I could see the logic. Life has to be easier. Simpler.
Next, I was quite taken aback by my daughter who works in the fashion industry as a buyer in Berlin. She told me how she predominately invests in the label COS to create a small, concise wardrobe. The brand is modern, minimalistic, architectural and excellent quality. By being a brand advocate, she cuts down time coordinating a high fashion wardrobe. She saves money by needing fewer clothes, accessories and creates her distinct style by being consistent. Her strategy was impressive. She could shop for clothes with hundreds of brands for a significant discount but decided invested in the COS brand.
I could see how these two concepts came together as positive constraints. By being a brand advocate, you reduce decision fatigue and time looking for the best thing in town.
Be it something to wear; home wears, technology or service. I decided to put this to the test.
I have been shopping at Oska Concept for a few years many of the brands are from Europe. They are high quality, stylish and suit my personality. Next, I decided Ecco shoes would be the perfect brand for me because they are great quality and so comfortable. George Jensen jewellery was an easy decision. Because since I’ve loved this brand since I was young. These brands all work well together for me. Interestingly they are are all European. I’m working towards a more cohesive style.
Wow, now I only need to go to three shops. That was easy!
Now for homewares ~ I’ve always liked Country Road because they’re casual, stylish and excellent quality. When I need a new pot for my fresh coffee, I can be sure they will have something. I no longer have to go on an outing for three hours. I am starting to feel at home with these brands. Without the dilemma of “what goes with what”?
Take a few minutes to think about this strategy if it would work for you. I know we can go shopping for a relaxing downtime or enjoyment. I guess it depends on how busy you are, or how you want to use your time and money.
Do you have your go-to brands? The advantage I found was when I go and try on a few items at Oska Concept Jana knows what I like. She and remembers what I have purchased and calls me when something special comes in she knows I would love.
If your looking for ways to simplify life this is one way to rethink your shopping strategy. Let me know on Facebook if you think or if you have other ideas that work too.