When is good enough, enough? Is choosing better than deciding? Here are three simple ideas to save time, stress and over thinking when shopping.
Idea No 1. Choosing over deciding.
I came across an idea from Seth Godin. He talked about choosing without deciding ~ it’s faster and less stressful. He invited us to question if the extra investment of time and introspection was worth it?
What was a novel idea! I’d be the perfect person to test this idea out. Since I’m a manic researcher and take decision making too seriously! I could see the logic, and it would make life better.
I know I could relax a little and use Seth’s choose over deciding idea with some things. Like ordering the first thing that popped off the menu. But there are some things a more mindful and intentional process would be better. For me at least.
Idea 2. Become a brand advocate.
How to cut the decision-making dilemma and drain on your most precious resource “time”.
This idea came from my daughter who works as a fashion buyer in Berlin. It was a big surprise when I discovered her method. She told me how she predominately invests in the label COS to create a small, concise wardrobe. The brand is modern, minimalistic, architectural and excellent quality.
Georgia embraces being a brand advocate to coordinate a high fashion wardrobe. She saves money by needing fewer clothes and accessories investing in one style. Then personalising with a few key pieces of jewellery. Creating a distinctive, consistent, workable capsule wardrobe. Her strategy was impressive.
Mainly because she could shop for a significant discount with hundreds of brands. But she decided to invest in the COS brand to create her authentic style for less. Owning a lot of clothes is not necessarily an advantage.
I could see how these two concepts came together as positive constraints. By being a brand advocate, you reduce decision fatigue and time looking for the best thing in town.
Be it something to wear; home wears, technology or service. I decided to put this to the test!
Idea No 3. Create an authentic style.
I could see how being a brand advocate works well and is an excellent positive constraint. I have been shopping at Oska Concept for a few years. They are beautiful quality, stylish and suit my body shape. Next, I decided Ecco shoes would be the perfect brand for me because they are of high quality and so comfortable. I have a few pieces of George Jensen jewellery, so it was an easy decision to be brand loyal to life long favourite. These brands all work well together for me.
Interestingly they are are all European. I’m working towards my authentic style and loving this new idea. But it’s not the only benefit. I also appreciate the ephemeral experience when I go to the Oska Concept store. Jana knows what I like and what I have purchased in the past. She calls me when something special comes in she knows I would love.
After investing in the Oska brand and dressing in one aesthetic consistently, I’ve started to feel I have a more authentic style. It has given me more confidence and a stronger sense of myself.
That was easy! Now for the hard part. Clearing out the wardrobe of all the clothes that don’t fit in with my new authentic style!
Creating your authentic style can start with what you wear. Homewares are very easy for me to shop for and make decisions about what to buy.
If I had to decide on a brand to stay loyal to it would be Country Road. Because they’re casual, stylish, good quality and reasonably priced.
When I need a new pot for my fresh coffee, I can be sure they will have something. I no longer have to go on an outing for three hours.
Take a few minutes to think about this strategy if it would work for you. I know we can go shopping for downtime or enjoyment. I guess it depends on how busy you are, or how you want to use your time and money.
By figuring out what your authentic style is you do save a lot of confusion. We all see pretty things we would love to buy, and it’s easy to end up with a house full of stuff. One day when the time comes, you’ll have to move, and you will ask the big question. Why do I have so much stuff?
This is a long term strategy for living with less and loving it more.
Buy what you need, what you love and what works for you. If you’re looking for ways to simplify life, this is one way to rethink your shopping strategy.